Which model wore Victoria’s Secret’s 1996 Million Dollar Bra?

Claudia Schiffer wore Victoria’s Secret’s 1996 Million Dollar Bra.

The Million Dollar Bra was associated with Victoria’s Secret’s early tradition of turning jeweled lingerie into major publicity events. Schiffer modeled the item during the period when the company was building its image around glamorous supermodels and high-profile fantasy garments.

Claudia Schiffer was one of the most prominent fashion models of the 1990s. The German model became internationally known through magazine covers, advertising campaigns, and runway work, making her a fitting choice for a headline-making Victoria’s Secret piece.

The name can cause confusion because Victoria’s Secret produced many later Fantasy Bras with different official titles and reported valuations. The 1996 garment is specifically remembered as the Million Dollar Bra, and Schiffer is the model linked to it.