José Cuervo is the Mexican tequila company that traces its production history to 1758.
The company’s origin is associated with a land grant made to José Antonio de Cuervo during the Spanish colonial period. His descendants later developed commercial tequila production, and the Cuervo family became one of the best-known names in the industry.
José Cuervo’s historic distillery, La Rojeña, is in the town of Tequila, Jalisco. The company sells several tequila categories and brands internationally, making its name familiar far beyond Mexico.
The 1758 date refers to the company’s historical foundation story and early production lineage, not necessarily to the modern appearance of every José Cuervo product. Other major tequila houses, including Sauza and Herradura, also have long histories in Jalisco.