Which McDonald’s slogan was used in the United States from 2000 to 2003?

The story behind the answer

“We Love to See You Smile” was used in the United States from 2000 to 2003.

The slogan expressed a friendly service promise and connected McDonald’s branding with the visible happiness of its customers. Although the line had appeared earlier, it continued to be associated with the company in the United States during the opening years of the 2000s.

The period is useful for separating several McDonald’s campaigns that are often blended together. “I’m Lovin’ It” began globally in 2003, while “Did Somebody Say McDonald’s?” belonged to a later advertising phase. Earlier lines, including “You Deserve a Break Today,” came from a different generation of McDonald’s marketing.

Campaign dates can vary by country because McDonald’s adapted advertising internationally. The 2000–2003 range specifically describes its United States use, not every market worldwide.

Source: Wikipedia · fact-checked Oct. 2026

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