Which McDonald's slogan was used in the famous 1971 advertising campaign featuring a song about taking a break?

McDonald's used the slogan “You Deserve a Break Today” in its famous 1971 advertising campaign.

The campaign presented McDonald's as a welcome pause in a busy day, linking the restaurant visit with relaxation and convenience. Its advertising song helped make the line memorable and turned a short slogan into a broader piece of popular culture.

The campaign was created by Needham, Harper & Steers, the advertising agency that handled McDonald's work at the time. The phrase appeared in television, radio, and print advertising, and it became one of the chain's best-known pre-2000 brand messages.

It is sometimes mixed up with later McDonald's slogans, including “Have You Had Your Break Today?” and “I'm Lovin' It.” Those lines belong to different periods. “You Deserve a Break Today” is specifically associated with the 1971 campaign and its break-themed musical advertising.