McDonald's introduced the slogan “Have You Had Your Break Today?” in 1995.
The line recalled the earlier idea that visiting McDonald's could provide a welcome pause, but its question format addressed customers directly. That conversational style made the slogan easy to remember and suitable for many kinds of advertising, from television spots to in-restaurant materials.
The campaign is frequently confused with the earlier slogan “You Deserve a Break Today.” The two lines share the word “break” and a similar emotional idea, but they belong to different periods and have different wording. The 1995 slogan asks whether the audience has taken a break; the earlier line says the audience deserves one.
McDonald's slogan history shows how the company repeatedly refreshed a stable brand promise without abandoning familiar themes such as convenience, enjoyment, and a short pause from routine.