Which McDonald’s slogan was used in the 2000 advertising campaign built around smiling customers?

“We Love to See You Smile” was the McDonald’s slogan used in the 2000 advertising campaign built around smiling customers.

The line presented McDonald’s as a welcoming place and centered the customer’s emotional response rather than a particular menu item. Its friendly tone fit the company’s long-running use of upbeat, family-oriented advertising.

This campaign belongs to the period immediately before “I’m Lovin’ It,” which became McDonald’s global branding platform in 2003. Because both slogans expressed positive feelings, they are frequently confused in lists of McDonald’s advertising history.

The wording also illustrates how McDonald’s slogans often served as broader brand promises. Instead of naming a product, the line associated the restaurant with happiness, friendliness, and an enjoyable visit.