Which McDonald's slogan was used in the 1990s campaign featuring the phrase “Did somebody say”?

“Did somebody say McDonald's?” was a McDonald's slogan used in a 1990s advertising campaign.

The line was designed as a conversational prompt. Instead of describing a product or making a direct promise, it suggested that the name McDonald's could naturally enter a discussion about what to eat. That approach gave the campaign a light, spoken quality.

The slogan belongs to the period before the global “I'm lovin' it” platform. McDonald's used numerous short taglines in different countries and years, and some were adapted for local markets. As a result, slogans from the 1990s are often incorrectly assigned to the early 2000s.

The exact question mark is part of the recognizable wording. It should not be confused with “Have you had your break today?” or “We love to see you smile,” which were separate McDonald's advertising lines from other campaigns.