Which McDonald's slogan was used in the 1990s campaign built around the phrase “Have you had your...” ?

The story behind the answer

“Have you had your break today?” was a McDonald’s slogan used in a 1990s campaign.

The wording echoed the earlier “You Deserve a Break Today” campaign while changing the statement into a direct question. That format invited customers to think about whether they had taken a pause during the day and linked the break with a McDonald’s visit.

The slogan is sometimes remembered as the earlier line because both use the word “break.” The distinction is important in McDonald’s branding history: “You Deserve a Break Today” was associated with the 1970s, while “Have you had your break today?” belonged to a later campaign period.

McDonald’s advertising often revisited successful themes without repeating a slogan exactly. This example shows how the company could refresh a familiar idea while preserving the association between McDonald’s and an everyday moment of relaxation.

Source: Wikipedia · fact-checked Oct. 2026

Add question to a list

Choose a list to keep this question in: