Which McDonald's slogan was used in the 1990s and included the phrase “We Love”?

“We Love to See You Smile” was a McDonald's slogan used in the 1990s.

The line focused on the emotional experience of visiting McDonald's rather than naming a product or emphasizing speed. It presented the restaurant as a place associated with happiness and friendly service, themes reinforced by smiling customers and family-centered advertising.

McDonald's used several slogans during the 1990s, so dates and wording can be mixed up. “Have You Had Your Break Today?” was another period slogan, while “You Deserve a Break Today” belonged to the much earlier 1971 campaign. “I'm Lovin' It” came later, in 2003.

Slogans changed as McDonald's adjusted its advertising to different audiences and business priorities. The recurring use of first-person or direct-address language helped make the company sound personal and conversational across television, packaging, and restaurant promotions.