Which McDonald’s slogan was used in the 1984 advertising campaign featuring the phrase “It’s a good time for the great taste”?

“It’s a good time for the great taste” was a McDonald’s advertising slogan used in the 1984 campaign.

The line combined an everyday invitation with a claim about the taste of McDonald’s food. Like many successful fast-food slogans, it was designed to work in short television spots, radio copy, printed advertisements, and musical jingles.

The slogan belongs to the period when McDonald’s advertising frequently linked its food with a particular moment or mood. It is distinct from “You Deserve a Break Today,” which became famous in the 1970s, and from later slogans such as “Have You Had Your Break Today?”

The wording is often shortened in informal recollections, but the campaign’s recognized line included both the “good time” and “great taste” clauses.