Which McDonald’s slogan was used in the 1980s campaign built around the phrase “Good times”?

“It’s a good time for the great taste” was the McDonald’s slogan used in a major 1980s campaign built around the idea of good times.

The line combined two familiar advertising themes: the emotional promise of enjoying a pleasant occasion and the product claim that McDonald’s offered a distinctive taste. It appeared in television and other promotional materials during the chain’s extensive 1980s branding activity.

McDonald’s changed slogans repeatedly as its marketing priorities shifted. Earlier campaigns emphasized taking a break, while later campaigns focused on happiness, family experiences, or a globally consistent modern identity. The individual lines therefore belong to specific periods rather than representing permanent descriptions of the company.

The phrase is commonly shortened in memory to “good time” or confused with “Good Times,” a separate wording used in other advertising contexts. The canonical McDonald’s line includes both the “good time” opening and the “great taste” ending.