Which McDonald's slogan was used in the 1971 advertising campaign featuring a break?

“You Deserve a Break Today” was the McDonald's slogan used in its 1971 advertising campaign featuring a break.

The line framed a McDonald's visit as a small reward or pause in a busy day. It became one of the company's best-known slogans and helped establish advertising that sold an experience and emotional benefit, not just a menu item.

This slogan is sometimes confused with “I'm Lovin' It,” the campaign introduced in 2003. The two lines belong to different eras of McDonald's branding and reflect different advertising styles.

McDonald's has used many slogans across countries and decades, so wording can vary by market. “You Deserve a Break Today” is the standard English-language line associated with the major 1971 campaign and its famous musical advertising.