Which McDonald’s slogan was used immediately before “I’m Lovin’ It” became the global slogan?

“We Love to See You Smile” was the McDonald’s slogan used immediately before “I’m Lovin’ It” became the global slogan.

“We Love to See You Smile” was used during the 1990s and early 2000s, emphasizing the positive emotional experience associated with visiting McDonald’s. It followed a series of earlier slogans that framed the restaurant as convenient, familiar, and enjoyable.

The phrase is sometimes mixed up with “You Deserve a Break Today,” which was an earlier campaign from 1971, or “Did Somebody Say McDonald’s?”, a later slogan. McDonald’s has used different advertising lines in different countries and periods, so timelines can seem inconsistent when local campaigns are included.

In 2003, “I’m Lovin’ It” replaced the earlier broad slogan as the company’s major global branding platform. The change gave McDonald’s a shorter, more contemporary expression that could be adapted across international markets and integrated with music-led advertising.