Which McDonald's slogan was used from 1983 to 1984 before “It's a Good Time for the Great Taste”?

“McDonald's and You” was used from 1983 to 1984 before “It's a Good Time for the Great Taste.”

McDonald's slogan changes were frequent during the 1970s and 1980s, as the company used short musical and verbal platforms to keep its advertising recognizable. “McDonald's and You” created a partnership-style message, linking the customer and the restaurant in a compact phrase.

The line is easy to confuse with “McDonald's Is Your Kind of Place,” an earlier slogan from the company’s advertising history. It also came before “It's a Good Time for the Great Taste,” which shifted attention toward the sensory appeal of the food.

This period illustrates how McDonald's branding balanced two ideas: personal connection and product enjoyment. The company’s advertising did not depend only on its logo or restaurant architecture. Repeated slogans, jingles, character appearances, and standardized visual cues all helped make the brand recognizable across different markets.