Which McDonald’s slogan was used during the 1990s and asked, “Have you had your break today?”

The story behind the answer

“Have you had your break today?” was a McDonald’s slogan used during the 1990s.

The line echoed the idea behind the earlier “You Deserve a Break Today” campaign while using a direct question. It invited customers to think about taking a short pause and linked that pause with a McDonald’s visit. The wording therefore continued a long-running theme in the company’s advertising: convenience presented as a small personal reward.

McDonald’s used many slogans in different countries and across different years, so advertising timelines can vary by market. The question-form slogan is associated with the 1990s in the company’s broader English-language advertising history.

It is commonly mixed up with the 1971 slogan “You Deserve a Break Today.” The two lines share the word “break,” but the 1990s slogan is phrased as a question and is not the same campaign title.

Source: Wikipedia · fact-checked Sept. 2026

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