Which McDonald's slogan was used before “I'm Lovin' It” and focused on smiling?

“We Love to See You Smile” was the McDonald's slogan used before “I'm Lovin' It” that focused on smiling.

McDonald's used the line prominently during the 1990s, making it a recognizable part of the company's brand voice before the global “I'm Lovin' It” campaign launched in 2003. The wording emphasized emotional satisfaction and friendly service rather than a specific menu product.

Slogans have played an important role in McDonald's branding because they give advertising campaigns a consistent verbal identity across television, print, packaging, and restaurant promotions. Different periods used different lines to express the company's desired image.

“You Deserve a Break Today” is an earlier slogan from the 1970s, so it is a common alternative answer when people remember McDonald's advertising history broadly. “Food, Folks and Fun” also appeared in later branding, but it is not the smile-centered line asked about here.