Which McDonald's slogan was used before “I'm Lovin' It” and began in 1997?
Answer
Did Somebody Say McDonald's?
“Did Somebody Say McDonald's?” was the McDonald's slogan used before “I'm Lovin' It” and introduced in 1997. It was part of the company's late-1990s advertising identity.
The slogan used a conversational question to prompt recognition of the brand name. It followed earlier McDonald's lines that emphasized breaks, smiles, or the emotional experience of visiting the restaurant.
McDonald's replaced the line with “I'm Lovin' It” in 2003. Because both slogans were used in highly visible international advertising, people sometimes remember them as overlapping campaigns or confuse the 1997 line with the later global tagline.
The slogan is a useful marker in McDonald's branding chronology. It sits between the major “You Deserve a Break Today” era and the long-running “I'm Lovin' It” campaign.