Which McDonald’s slogan was introduced in 1997 with the phrase “Did somebody say McDonald’s?”

McDonald’s introduced the slogan “Did somebody say McDonald’s?” in 1997.

The line was used in McDonald’s advertising during the late 1990s, when the company continued developing short, conversational slogans designed to make the brand feel like a spontaneous answer to hunger. Its wording worked as a verbal cue: hearing the restaurant’s name supposedly triggered the desire to visit.

McDonald’s has used many slogans across different decades and markets. “You Deserve a Break Today” belongs to an earlier campaign, while “I’m lovin’ it” became the company’s best-known global platform in the 2000s. These slogans are therefore easy to mix up when recalling the chronology.

The 1997 line is specifically identified by its question-like wording. It is distinct from later slogans that emphasized enjoyment, breaks, or the emotional experience of eating at McDonald’s.