Which McDonald's slogan was introduced in 1995 with the wording “Have you had your break today?”

“Have You Had Your Break Today?” was a McDonald's slogan introduced in 1995.

The line echoed the earlier “You Deserve a Break Today” campaign but changed the wording from a statement into a direct question. That approach invited customers to consider a McDonald's visit as a personal pause during work, travel, or everyday routines.

Because both slogans use the word “break,” they are often merged in memory. They were separate campaign lines from different periods: the earlier slogan dates to 1971, while “Have You Had Your Break Today?” belongs to the mid-1990s. Exact capitalization and punctuation can vary in published references, but the wording identifies the campaign.

McDonald's advertising history contains many market-specific slogans, and not every line ran globally. This slogan is especially associated with the brand's English-language advertising and its continuing effort to connect a quick meal with relaxation, convenience, and a moment away from routine.