Which McDonald's slogan was introduced in 1990?

McDonald's introduced the slogan “Food, Folks, and Fun” in 1990.

The phrase presented McDonald's as more than a place to buy a quick meal. “Food” referred to the menu, “folks” emphasized a welcoming social atmosphere, and “fun” connected the restaurants with families and children. It followed several highly memorable McDonald's advertising lines from earlier decades.

The slogan belongs to McDonald's long sequence of national advertising campaigns, which changed as the company adjusted its brand message. It is sometimes confused with “You Deserve a Break Today,” an earlier slogan from the 1970s, or with “We Love to See You Smile,” used later in the 1990s.

McDonald's advertising history contains many short-lived slogans, so the date matters. “Food, Folks, and Fun” is specifically associated with the campaign introduced in 1990 rather than with the company's permanent corporate identity.