Which McDonald’s slogan was introduced in 1988 with the campaign built around everyday occasions?

“Good Time, Great Taste” was a McDonald’s slogan introduced in 1988. It presented the restaurant as a place associated with enjoyable everyday experiences and satisfying food.

The slogan belongs to the period after “You Deserve a Break Today” and before the later global “I’m lovin’ it” campaign. McDonald’s advertising changed its verbal identity repeatedly as the company adjusted its message for different audiences and decades.

Slogans are often mixed up because McDonald’s used several internationally famous lines, and some campaigns ran for years or appeared in different forms across markets. “Good Time, Great Taste” is the specific phrase associated with the 1988 campaign.

Studying these slogans shows that McDonald’s branding history is not only a logo timeline. The company also built recognition through recurring language, music, characters, restaurant design, and advertising themes.