Which McDonald's slogan was introduced in 1988 and followed the earlier line “You Deserve a Break Today”?

“You Can’t Beat the Feeling” was the McDonald’s slogan introduced in 1988 after “You Deserve a Break Today.”

The line emphasized the positive emotional response associated with visiting McDonald’s. It was used in national advertising during a period when the company was reinforcing consistency, familiarity, and family-oriented enjoyment across its restaurants.

This slogan is often confused with other major McDonald’s campaigns. “You Deserve a Break Today” dates from 1971, “We Love to See You Smile” became prominent in the 1990s, and “I’m Lovin’ It” arrived in 2003. Keeping the slogans linked to their introduction periods helps distinguish the company’s changing advertising history.