Which McDonald’s slogan was introduced in 1984 with the phrase “It’s a good time”?

“It’s a good time for the great taste of McDonald’s” was the McDonald’s slogan introduced in 1984 with the phrase “It’s a good time.”

The line joined two ideas in McDonald’s advertising: the occasion of visiting the restaurant and the appeal of its food. It followed earlier campaign language such as “You Deserve a Break Today” and preceded the internationally prominent “i’m lovin’ it” campaign introduced in the 2000s.

McDonald’s has used many slogans across different countries and periods, so slogan questions can produce confusion when a remembered phrase belongs to a nearby campaign. The 1984 wording is identifiable because it contains both “good time” and “great taste,” rather than simply describing convenience or value.

The slogan was part of advertising history, not a change to the company name or logo. McDonald’s continued using the Golden Arches as its central visual identity while its advertising language changed over time.