Which McDonald’s slogan was introduced in 1971 with a famous jingle?

“You Deserve a Break Today” was the McDonald’s slogan introduced in 1971 with a famous jingle.

The campaign framed a McDonald’s visit as a welcome pause from everyday work and responsibilities. Its wording was broad enough to promote the restaurant experience rather than a single product, helping it work across television, radio and other advertising formats.

The jingle became one of the most recognizable pieces of fast-food advertising in the United States. Its success helped establish the idea that McDonald’s branding could be carried by a memorable musical phrase as well as by the Golden Arches or a mascot.

This slogan is often confused with “Look for the Golden Arches,” which focused on finding the restaurant, and “I’m Lovin’ It,” the later global campaign introduced in 2003. The 1971 date identifies the campaign’s original launch, even though McDonald’s continued using many slogans and local adaptations at different times.