Which McDonald’s slogan was created for the 1984 Olympic Games campaign?

“When the U.S. wins, you win” was the McDonald’s slogan created for its 1984 Olympic Games campaign.

The promotion connected McDonald’s customers with the U.S. Olympic team by offering game pieces tied to Olympic events. Customers could win prizes when American athletes won medals, making the campaign a highly visible combination of sports sponsorship, sales promotion, and national branding.

The campaign became especially memorable because the Soviet Union boycotted the 1984 Los Angeles Olympics. As a result, the United States won many more medals than expected, increasing the number of winning game pieces and creating major promotional consequences for McDonald’s.

The slogan is distinct from McDonald’s general long-term advertising lines. It belonged specifically to the 1984 Olympic promotion and its medal-based prize mechanism.