Which McDonald's slogan replaced “You Deserve a Break Today” in the United States in 1975?

McDonald's replaced “You Deserve a Break Today” with “We Do It All for You” in the United States in 1975.

The 1975 slogan shifted the emphasis from taking a break to the service McDonald's promised customers. Its wording suggested that the restaurant could handle the work of preparing a meal while the customer enjoyed the result.

McDonald's slogans changed frequently as the company adjusted its advertising strategy. “You Deserve a Break Today” had been strongly associated with the early 1970s, while later campaigns included “You, You're the One” and “We Love to See You Smile.” Because these slogans often appeared in television commercials and jingles, they are easy to remember but difficult to place in exact chronological order.

The slogan is a U.S. branding milestone and should not be treated as a universal worldwide replacement. McDonald's used different advertising language in different markets and periods.