Which McDonald's slogan replaced “You Deserve a Break Today” in the 1970s and emphasized service?

The story behind the answer

“We Do It All for You” was the McDonald's slogan that followed “You Deserve a Break Today” and emphasized service.

The line reflected McDonald's promise of quick, convenient preparation. Rather than presenting the restaurant only as a place for a break, it highlighted the practical benefit of having a meal prepared and served by the brand. This made the slogan an important part of the company's service-focused advertising in the 1970s.

This slogan is often confused with other McDonald's lines from nearby years. “Food, Folks and Fun” is associated with a later campaign, and “Good Time, Great Taste” belongs to the 1980s. “Have You Had Your Break Today?” also echoes the earlier break theme but was used in the 1990s.

Source: Wikipedia · fact-checked Oct. 2026

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