Which McDonald's slogan replaced “Have You Had Your Break Today?” in the late 1990s?

“Did Somebody Say McDonald's?” was a McDonald's advertising slogan used in the late 1990s after “Have You Had Your Break Today?” The conversational question made the brand name sound like an immediate response to a customer's hunger or desire for a meal.

The campaign belongs to the period before McDonald's adopted “I'm Lovin' It” as its global platform. It is separate from the later campaign's musical signature and should not be treated as an alternate translation of that phrase.

McDonald's often used question-based advertising to create the impression of a casual conversation. This slogan is recognizable because it repeats the company name directly, unlike slogans that focus mainly on taste, breaks, or smiles.