Which McDonald's slogan ran from 1967 to 1971?

“McDonald's is your kind of place” was the McDonald's slogan used from 1967 to 1971.

The line presented McDonald's as a welcoming, familiar destination rather than merely a place to buy a hamburger. It appeared during a period when the company was expanding its national advertising and strengthening a consistent family-friendly identity.

The slogan belongs to a sequence of memorable McDonald's advertising lines. It was followed by “You deserve a break today,” which became one of the brand's best-known campaigns in the 1970s. Because both slogans emphasized a positive emotional experience, they are often mistakenly attributed to the same campaign.

McDonald's later moved toward shorter, more globally adaptable branding, including “I'm lovin' it,” introduced internationally in the early 2000s.