Which McDonald's slogan preceded “I'm Lovin' It” as a major U.S. campaign in 1997?
Answer
Did Somebody Say McDonald's?
“Did Somebody Say McDonald's?” preceded “I'm Lovin' It” as a major U.S. campaign in 1997.
McDonald's used “Did Somebody Say McDonald's?” in a major advertising campaign beginning in 1997. The slogan was built around the idea that simply mentioning food could prompt someone to think of McDonald's, giving the brand a conversational and memorable advertising hook.
The campaign belongs to the period between earlier slogans such as “You Deserve a Break Today” and the later global “I'm Lovin' It” platform. McDonald's changed slogans over the decades as it adjusted its tone, target audience, and advertising strategy.
A frequent mix-up is assigning “Did Somebody Say McDonald's?” to the 1980s or confusing it with “We Love to See You Smile,” another McDonald's slogan from the 1990s. The 1997 date identifies the campaign specifically and places it six years before the global launch of “I'm Lovin' It.”