Which McDonald’s slogan launched with the 1971 advertising campaign featuring “You Deserve a Break Today”?

“You Deserve a Break Today” was the McDonald’s slogan launched in the company’s 1971 advertising campaign.

The line positioned a McDonald’s visit as a small reward or relief from the demands of everyday life. It became one of the brand’s most famous advertising phrases and was closely associated with a widely remembered jingle.

The slogan helped move McDonald’s advertising beyond simply describing menu items. Instead, it connected the restaurant with an emotional promise: customers could take a pause and enjoy an easy meal.

It is often mixed up with “You, You’re the One,” another McDonald’s slogan from the 1970s, and “We Love to See You Smile,” which was used much later. “I’m Lovin’ It” became the global slogan in 2003.