Which McDonald’s slogan, launched globally in 2003, includes the word “Lovin’”?

The McDonald’s slogan launched globally in 2003 that includes “Lovin’” is “I’m Lovin’ It.”

“I’m Lovin’ It” became McDonald’s first global brand campaign and was adapted for markets around the world. Its informal wording and upbeat tone were intended to connect the restaurant with enjoyment and everyday experiences rather than only with a particular product.

The campaign is associated with the “ba da ba ba ba” musical signature, which became another highly recognizable part of McDonald’s branding. Justin Timberlake appeared in the original campaign materials, while Pusha T has been credited with writing the jingle.

The slogan is sometimes described as a jingle, but the phrase itself is the advertising tagline. The musical hook and the words worked together as a unified global identity.