Which McDonald’s slogan, introduced in 1975, began with the words “We do it”?

The story behind the answer

The McDonald’s slogan introduced in 1975 was “We Do It All for You.”

The line appeared during a period when McDonald’s advertising emphasized service, convenience, and the restaurant’s ability to prepare a broad range of menu items for customers. It followed the highly successful “You Deserve a Break Today” campaign, which had begun in 1971.

McDonald’s has used many slogans across different countries and advertising periods, so dates are easy to confuse. “We Do It All for You” belongs to the mid-1970s, while “Nobody Can Do It Like McDonald’s Can” was another slogan used later in the company’s advertising history.

The slogan is separate from “I’m lovin’ it,” the global campaign introduced in 2003. That later phrase became one of McDonald’s most recognizable modern brand lines.

Source: Wikipedia · fact-checked Sept. 2026

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