Which McDonald's slogan, introduced in 1971, begins with “You”?

McDonald's introduced the slogan “You Deserve a Break Today” in 1971.

The line framed a McDonald's visit as a deserved pause from work or everyday responsibilities. It became one of the company's most memorable advertising slogans and was frequently paired with a musical jingle that reinforced its wording.

The campaign belonged to an era when fast-food advertising increasingly sold an experience, not only a meal. The message presented McDonald's as convenient, familiar, and emotionally rewarding, helping move the brand beyond simple claims about speed or price.

The slogan is sometimes confused with “Have You Had Your Break Today?”, a later McDonald's line from the 1990s. The two phrases share the word “break,” but they are separate campaigns. “You Deserve a Break Today” was the earlier 1971 slogan and became especially associated with McDonald's advertising history.