Which McDonald's slogan from 1984 began “It's a Good Time for the Great…”?

McDonald's used the 1984 slogan “It's a Good Time for the Great Taste of McDonald's.”

The line combined an invitation to visit with a direct appeal to taste. That emphasis reflected a period when McDonald's advertising increasingly balanced family-friendly emotion with claims about the appeal of its menu. The company name remained prominent, making the slogan easy to connect to the restaurant.

The phrase is often shortened in casual recollections, but its identifying ending is “Taste of McDonald's.” It should not be confused with “Good Time, Great Taste,” a related later formulation used in McDonald's advertising. Slogan chronology is useful here because the wording changed repeatedly even though the Golden Arches and core restaurant identity remained constant.