Which McDonald’s slogan followed “You Deserve a Break Today” as a major 1970s advertising line?

“We Do It All for You” was a major McDonald’s slogan that followed “You Deserve a Break Today.”

The line emphasized customer service and convenience. Rather than focusing only on the restaurant’s food or speed, it suggested that McDonald’s employees and systems were organized around serving the customer. This fit the company’s expanding national identity during the 1970s, when advertising increasingly presented McDonald’s as a familiar place for families and everyday meals.

McDonald’s has used many slogans in different countries and periods, so slogan timelines can vary slightly depending on whether a source is discussing a global campaign, a national campaign, or a short regional promotion. “We Do It All for You” is associated with the company’s broader 1970s advertising history.

It should not be confused with “You Deserve a Break Today,” which became famous earlier, or “I’m lovin’ it,” which was introduced globally in 2003. Those phrases belong to separate advertising eras.