Which McDonald’s slogan followed “You Deserve a Break Today” and was used in the 1980s?

“It’s a Good Time for the Great Taste” was a McDonald’s slogan used in the 1980s.

The line combined a suggestion about timing with a claim about taste. That structure made it flexible for commercials and promotions, allowing McDonald’s to present a meal as appropriate for an ordinary moment while also emphasizing the food. It followed the earlier “You Deserve a Break Today” campaign in the company’s sequence of major advertising themes.

McDonald’s has used many slogans over several decades, so campaign lines are easy to place in the wrong period. “We Love to See You Smile” belongs to a later era, while “I’m Lovin’ It” began in the early 2000s. The exact wording also matters: “great taste” is part of the historical slogan, not merely a description of McDonald’s food.

The campaign illustrates the brand’s shift between emotional promises, product-focused language, and restaurant-centered messaging.