Which McDonald's slogan followed “Food, Folks, and Fun” and focused on seeing customers smile?

“We Love to See You Smile” was a McDonald's slogan used after “Food, Folks, and Fun.”

The line placed customer happiness at the center of McDonald's branding. Rather than describing a menu item or a service feature, it expressed an emotional promise and reinforced the friendly, family-oriented tone common in the company's advertising around the turn of the 21st century.

It is sometimes confused with “Did Somebody Say McDonald's?”, another later slogan, or with “You Deserve a Break Today,” the famous 1970s campaign. The slogans belong to different periods of McDonald's advertising history.

McDonald's has repeatedly refreshed its public voice while retaining recognizable themes such as enjoyment, familiarity, and social connection. This slogan is a clear example of the company presenting the restaurant as a place associated with positive feelings.