Which McDonald's slogan followed “Did Somebody Say McDonald's?” and emphasized smiling?

“We Love to See You Smile” followed “Did Somebody Say McDonald's?” as a McDonald's advertising slogan. It emphasized customer happiness and made the emotional response to a restaurant visit part of the brand message.

The slogan belongs to the period around the turn of the millennium, before McDonald's introduced “I'm Lovin' It” as its major global campaign. Because both phrases are positive and short, they are sometimes incorrectly treated as versions of the same campaign.

McDonald's advertising has repeatedly used happiness-related language, including imagery of smiling customers and families. The wording “We Love to See You Smile” is distinctive because it speaks from the company's point of view rather than describing the customer's action.