Which McDonald's slogan began with “We love to see you”?

“We Love to See You Smile” was a McDonald's slogan centered on the happiness of its customers.

The line was used in McDonald's advertising during the 1990s. Its focus was emotional and relational: instead of describing a product or price, it portrayed the restaurant as a place where customers' enjoyment mattered to the brand.

Slogans have played a major role in McDonald's branding because they give advertising campaigns a repeatable verbal identity. A slogan can appear in television commercials, radio spots, outdoor signs, packaging, and promotional material, helping separate one period of the brand's history from another.

This line is often mixed up with “You Deserve a Break Today,” an earlier campaign, and “I'm lovin' it,” a later international tagline. The phrase “We Love to See You Smile” is specifically identified by its emphasis on seeing customers smile.