Which McDonald's slogan began the company's major 1970s advertising campaign?

“You Deserve a Break Today” began McDonald's major 1970s advertising campaign.

The slogan positioned a McDonald's visit as a welcome pause from everyday work and responsibilities. Its appeal was broader than a particular menu item: it sold the idea of convenience, relief, and a small personal reward.

The line became one of the most important slogans in McDonald's advertising history and was supported by memorable television and musical advertising. It helped establish the brand's association with an emotional occasion rather than only with hamburgers and fries.

Later McDonald's campaigns used different themes, including “We Love to See You Smile” and “I'm Lovin' It.” Those phrases are often mixed together when people recall the chain's advertising history, but “You Deserve a Break Today” belongs to the early 1970s period and is the slogan associated with that campaign.