Which McDonald’s slogan appeared in the company’s advertising beginning in 1971?

“You Deserve a Break Today” appeared in McDonald’s advertising beginning in 1971.

The slogan framed a McDonald’s visit as a deserved reward or pause from everyday responsibilities. It became one of the company’s most memorable advertising lines and helped position the restaurant as convenient, cheerful, and accessible.

The campaign belonged to an era when fast-food companies relied heavily on short, repeatable phrases and musical advertising. McDonald’s used the line across television and other promotional formats, making it closely associated with the brand for years.

It is often confused with “I’m Lovin’ It,” the later global campaign launched in 2003. The two slogans reflect different periods of McDonald’s branding: one emphasized taking a break, while the other focused on a personal emotional response to the brand.