Which McDonald’s slogan appeared in the 1980s with the phrase “It’s a good time”?

The McDonald’s slogan was “It’s a good time for the great taste of McDonald’s.”

The line was used in McDonald’s advertising during the 1980s and combined a general emotional invitation with a direct reference to the taste of the food. That structure was typical of the period’s mass-market advertising: a memorable phrase made the brand feel timely, while the second half supplied a product-related claim.

The slogan is often shortened to “It’s a good time,” but that fragment is not the full canonical line. The longer wording identifies McDonald’s and distinguishes it from other slogans built around the idea of a break, enjoyment, or convenience.

McDonald’s advertising changed repeatedly across decades. “You Deserve a Break Today” belonged to an earlier era, while “I’m lovin’ it” became the company’s global campaign from 2003. The 1980s line sits between those better-known slogans in the brand’s history.