Which McDonald's slogan appeared in the 1980s campaign “McDonald's and You”?

“McDonald's and You” was the slogan used in the McDonald's campaign of the same name during the 1980s.

The line framed the brand as part of customers' everyday lives and relationships. It followed earlier McDonald's slogans that emphasized breaks, meals, or service, while later campaigns used more direct emotional language and internationally consistent branding.

McDonald's advertising slogans often overlapped across markets, which can create confusion when a line is associated with a broad decade rather than one exact commercial. The campaign title itself is the canonical wording here, including the company name and the conjunction “and.”