The McDonald’s restaurant design called “Forever Young” introduced the company’s modern minimalist “M” logo in 2006.
“Forever Young” was a global restaurant-design concept intended to update McDonald’s interiors and visual identity. The design used cleaner materials, simplified forms, and a more contemporary atmosphere than the bright, heavily themed restaurants associated with earlier decades. Its logo treatment was a simplified version of the Golden Arches mark.
The design is sometimes confused with the original architectural Golden Arches or with later local restaurant concepts. Those earlier arches were physical building elements and later became a corporate symbol. “Forever Young” belongs to McDonald’s 21st-century effort to modernize restaurants while retaining the recognizable arches.