Which McDonald's restaurant design concept was created by architect Stanley Meston in 1953?

Architect Stanley Meston created McDonald's Golden Arches restaurant design concept in 1953.

Meston worked with the McDonald brothers on a building whose side elevations featured large yellow arches. The arches were intended to make the restaurant visible from the road and to give the building a distinctive silhouette. Their practical roadside role helped establish a visual feature that later became a corporate emblem.

The first major expression of this design appeared at the McDonald's restaurant in Downey, California. The building's paired arches stand separately, unlike the later logo in which the arches form an M. This distinction is important when tracing the brand's development.

The Golden Arches name eventually came to describe both the architecture and the logo. McDonald's later simplified the visual idea for use in print and packaging, but the original concept was a building design rather than a logo created on paper.