Which McDonald's promotional character was introduced in 1971 as a friendly police officer?

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Officer Big Mac was the McDonald's promotional character introduced in 1971 as a friendly police officer.

Officer Big Mac was part of McDonaldland, the fictional advertising setting created for McDonald's character-based campaigns. His design combined the appearance of a police officer with the company's Big Mac hamburger imagery, making him identifiable as a branded character rather than a realistic law-enforcement figure.

The character appeared alongside better-known McDonaldland figures, including Mayor McCheese, the Hamburglar, and Grimace. These characters helped McDonald's build a recurring world for television commercials, packaging, and promotional material during the 1970s.

Officer Big Mac is easy to confuse with McDonaldland's mayor because both characters used civic roles. Mayor McCheese was the town's mayor, whereas Officer Big Mac was associated with policing. The distinction matters because the question concerns the character's role, not simply membership in McDonaldland.

Source: Wikipedia · fact-checked Oct. 2026

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