Which McDonald’s product used the name “Arch Deluxe” in a 1996 campaign aimed at adult customers?

The Arch Deluxe burger was the McDonald’s product promoted in a 1996 campaign aimed at adult customers.

The Arch Deluxe was introduced as a more sophisticated hamburger, using ingredients and presentation intended to appeal to adults rather than primarily to children and families. Its marketing emphasized taste and adult-oriented positioning, making it a notable attempt to stretch McDonald’s brand beyond its traditional image.

The product became famous partly because the campaign was expensive and the burger did not achieve the expected success. It was eventually discontinued. The Arch Deluxe should not be confused with the McDLT, an earlier product known for packaging its hot and cool ingredients separately, or with later premium burger lines that used different names and recipes.