The Big Mac inspired the name and design of McDonald’s 1970s character Officer Big Mac.
Officer Big Mac was one of the McDonaldland characters created for McDonald’s advertising. His head resembled the chain’s signature Big Mac hamburger, linking the character directly to a branded menu item.
He was presented as a law-enforcement-style character in the fictional McDonaldland setting. The character should not be confused with Mayor McCheese, whose head was a cheeseburger, or with the Hamburglar, whose role focused on stealing hamburgers. These characters used exaggerated food imagery to make menu branding memorable to children.