Which McDonald's menu item was promoted by the 1983 “McNuggets” television advertising campaign?

Chicken McNuggets were promoted by McDonald's 1983 “McNuggets” television advertising campaign.

McDonald's introduced Chicken McNuggets nationally in 1983 after developing a standardized, bite-sized chicken product that could be cooked and served consistently across its restaurants. The pieces were designed for dipping and were marketed as a convenient alternative to the chain's hamburger-centered menu.

Advertising helped establish the McNuggets name as a major part of McDonald's branding. The product's shape, portion format, and dipping sauces made it especially recognizable to families and children, while its standardized preparation suited the company's large franchise network.

The item is often confused with later chicken products. The McChicken is a chicken sandwich, Chicken Selects are breaded chicken strips, and the Filet-O-Fish is a fish sandwich. “Chicken McNuggets” specifically refers to the bite-sized chicken pieces introduced nationally in 1983.